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WebDesign: Bridging Brand Intention and Brand Interpretation

Added by naim ajro 10 days ago

It’s up to designers to use branding elements and interaction design guidelines to bridge the gap between Brand intention (the way a company attempts to construct its identity) and Brand interpretation (the way customers experience a Brand).
“Brand” vs. “Branding”
Though often equated, Brand (with an intentional capital “B”) and branding are different concepts. Brand is concerned with what value a company offers to its customers. Branding is concerned with who delivers that value (i.e., the identity of the company offering said value). (I’ve described this differentiation in the past as reputation vs. representation.)
To make these definitions more concrete:
Brand (with a capital “B”) is a promise about what a company stands for, or, the value it offers its customers. For example, a specific Brand could represent a promise that its associated products might be "healthy,” “sustainably made,” or "durable."
Branding can be defined as the controlled manifestation of the Brand’s identity through application of logo or other guidelines to advertising, communications, packaging, and so on.
For an example of these two concepts in action, let’s take a look at Google’s Material Design. Google’s intent behind this set of design specs and design elements was to extend its Brand mission, “to take the world’s information and make it more accessible,” to a growing range of devices and ways of communicating with its users.
The visual language outlined in Material Design included an updated brand mark and logotype, as well as design elements, such as the set of four dynamic dots — components that evolved Google’s branding, and help express its brand identity.
Designers extended these elements to create user interactions that aligned with Google brand attributes. The dot animations that reflect the “expressions” of listening, thinking, replying, incomprehension, and confirmation not only serve as a way to indicate system status (remember, this is one of the 10 usability heuristics), but they also help reinforce the Google Brand itself. The friendly, assistive nature of these interactions evoke brand attributes associated with Google—being helpful, efficient, and simple to use.

Great Web Application: Grand opening of the new project

Added by Dejan Bogatinovski 10 days ago

L*orem Ipsum* is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essen*tially* unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using L@orem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content he@re', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

TestProekt: VAZHNO!!!

Added by Milan Levkov 14 days ago

Se izvestuvaat site vraboteni deka po povod preznikot koj sleduva site taskovi se odlozuvaat za naredniot den.

HostedRedmine.com Support: Migration of HostedRedmine.com

Added by Brad Rushworth 26 days ago

Hi all,

We are migrating HostedRedmine.com to a new server. We don't expect any interruptions of service while this takes place but you may find that you need to log in to your account again.

We have also upgraded Redmine to the latest stable 3.3 version.

Your feedback is always welcome if there is something we can do to make HostedRedmine.com better for you.

Regards,
Brad

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