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ロレックス、パテックフィリップなどの高級ブランドがバーゼルワールドを去り、ジュネーブ時計フェアに参加

Added by 政幸 稲山  5 months ago


彼はバーゼル時計見本市の終わりではないかもしれませんが、バーゼル時計見本市の終わりです。 2020年のCOVID-19パンデミックとバーゼルインターナショナルウォッチコンペティションの中止以来、Rolexは最も静かなブランドの1つであり、2つの重要なことを発表しました。まず、現在の深刻な世界的な公衆衛生危機の間に、ロレックスは赤十字および世界中の他の有名な人道的慈善団体を支援しています。第二に、それはバーゼルワールドと別れ、それと友達になった。

ロレックスは正式にバーゼルインターナショナルウォッチアンドジュエリーショーを去り、FHHと協力して開催される新しい展示会に参加することを発表しました。 FHHはこれまでSIHHとして知られていた「時計と奇跡」イベントをジュネーブで開催しました。次のツアーは現在2021年4月に予定されています。ロレックスは、他の高級時計ブランドや高級住宅、パテックフィリップ、ショパール、シャネル、およびその姉妹会社であるチューダーに加わります。これにより、他のほとんどの有名ブランドがWatches&Wondersショーの既存のメンバーから脱退したり、既存のメンバーとなったりするため、強力なLVMHブランドがバーゼルワールドを深刻な主流の高級時計の世界に位置づけることができます。

(このドキュメントで言及されている他の関係者とは対照的に)ロレックスが発行したプレスリリースには、主にロレックスの辞任の決定を支持するために、ブランドや組織の長からの有名な引用が含まれています。ここ数年、グローバル市場の変化により、出展者とバーゼルワールドの不満が高まっています。コロナウイルスに関する懸念のために、スイス政府が大規模なイベントを禁止したとき、バーゼルワールド2020イベント自体はキャンセルされました。 2021年の初めまでの展覧会の再スケジュールは、RolexやPatek Philippeなどの忠実な出展者を明らかに怒らせた一連のイベントのきっかけとなるようです。ヒュンダイロレックスが見た最速の意思決定プロセスで、彼らはバーゼルインターナショナルウォッチアンドジュエリーショーを放棄するだけでなく、FHHとの協力も決定しました。

これらのブランドのほとんど(特にRolex)は脚光を浴びたくないので、この統一性自体は注目に値します。少なくとも、他のブランドが何をしているのか心配することはないようです。時計製造業界の特定のメンバーとのロレックスの正式な合意は、高級時計の分野における深刻な問題がブランドを統一の新時代に向けて結束させていることを示している可能性があります。


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